IMPORTANT NEWS RELEASE

For immediate release


Can Zentrepreneurism revolutionize the way we do business in the 21st Century? A group of passionate Entrepreneurs think so and have decided to lead the way...

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July 12, 2008, Vancouver, BC — Allan Holender, Founder of Zentrepreneurism today announced the establishment of the World Wide Association of Zentrepreneurs

Zentrepreneurism is surfacing across a wide spectrum of successful, purposeful businesses. Many individuals have tried different things and are looking for meaning in their work: work that has integrity and purpose. Social entrepreneurs are exploding across North America and are looking to solve social problems on a larger scale, giving birth to zentrepreneurs who are aligning their personal values with their professional goals. Allan Holender's new book, Zentrepreneurism: A 21st Century Guide to The New World Of Business provides just that.

Zentrepreneurism is about making a fundamental shift in the way North America does business, as well as a swing towards a new era of 'enlightened capitalism', where the chief "embezzlement" officer is being replaced by the chief "enlightenment" officer. Baby boomers are awakening to the growing prevalence of innovation and altruism that is emerging and how they can incorporate this into their business lives. And according to Zentrepreneurism, leading market research companies are predicting that Generation X-ers might become the next Zen-ers.

"We have a situation where we don't trust our government or our capitalist system, and the level of distrust right now is probably unparalleled since the 1930's." according to Charles Lewis, founder of the Centre for Public Integrity. The "American Dream" has become, its worst nightmare, with the shrinking of the middle class and 30 million Americans earning $5.15 an hour. The relentless pursuit of money, "bling", success, and power has led North Americans to unhappiness, greed, and emptiness, with the burning question; "Is that all there is"?

"People are expecting more from the companies they're working for and more from the companies they're doing business with and more from the companies they're buying from", says Sydney Finkelstein, Professor of Strategy and Leadership Dartmouth's Tuck School of Business.

By fostering this new era for business, author Allan Holender feels that Western businesses and business people have already begun to implement Eastern philosophies in their search for more meaningful work. It is now a matter of spreading this revolutionary idea world wide. In his book Holender shares the stories of a number of business people who are already doing this, and the impact their newfound practices are having on their lives. According to Holender, "The fusion of one's personal vision with one's professional mission grounded in activism and a holistic philosophy will hallmark the next hundred years."

You can join the world wide movement by signing up yourself and inviting others by going to the following link: http://tinyurl.com/5obm24

CONTACT INFORMATION:


Allan Holender
Centre for Zentrepreneurism
Founder & Chairman
e: allan@zentrepreneurism.com
w: Worldwide Association of Zentrepreneurs